I have to say the big bucks to invest in marketing gimmicks paid off because a significant number of people associate ray tracing with NVIDIA. Not many look past this and realize this is just math and anyone can use it. Xe will have Ray Tracing and now AMD shows they have it too.
For the first attempt at real time ray tracing AMD hasn't done a bad job. We need to be fair and acknowledge that NVIDIA is on their second generation Ray Tracing design and they should have a bit of an advantage. I expect Intel's first iteration to be at a low level but I hope I am wrong.
I will be honest and admit that I always preferred Ruby to Nalu. I remember the days of getting a card with her on the cooler and how she looked with her dual swords when you'd install something from ATI.
These past years have been depressing in the tech industry and I cannot be happier to see competition in the GPU segment. As I have reached a point where I care about stability, support, and the ecosystem, I will probably pick my GPU based on these factors as well.
It is no surprise that NVIDIA will prepare a new Titan and some sharp TI cards when going down to 7nm TSMC.
I am still running a 1080p screen and come spring I aim to move on 4K. This will require a new system and I am very excited. Maybe Rocket Lake is competitive as well. Who knows, I look forward to a mobo like the APEX but for AMD chips.
If Sapphire makes a Vapor-X that kills everything, I might go AMD.
I can't wait