Given the "Jensen 2X" for the 3080 over the 2080 when it released, I likewise take these claims with a grain of salt.
The 4090 is actually cheaper than I was expecting. I thought for sure they'd push $1999 on it.
I think the bigger travesty is the pair of 4080's. The 16GB is being priced like the 2080 Ti / 3080 Ti before it, yet is not the same die as the 4090 and features a really mid-range 256-bit bus I'd expect to see with the 104 die cards. In my mind, that is really bad. Even RDNA2 with it's Infinity Cache showed deficiencies at 4K using the 256-bit bus. To be fair, 80-class cards having 256-bit buses and 104 dies is not unusual. The 680, 980, 1080, 2080 are all examples of this. However what is new is the astronomical price increase. None of those cards were $1200.
The biggest slap to the face to consumers is the $900 12GB 4080. At a measly 192-bit bus I can't possibly see how this won't have problems for higher resolution gaming...something people in this price range are going to want to be able to do. A lot of people around are calling it a 4070 rebranded as a 4080 and in a sense that is certainly true, but it's even worse than that. Have we ever had a 70-class card that was 192-bit? Seems to me that was usually the 60-class card. So in my mind they are taking 60-class card specs, pumping a ton of power through it, and calling it "80-class".
Maybe its just me, but feels like Kepler all over again. Anyone remember the GTX 680?
And maybe this is an extreme reaction, but I sincerely hope people let these 4080's rot on shelves.