the motley fool GameStop Gets Boost From Microsoft Partnership

[UltraMega]

Quote

GameStop (NYSE: GME) is partnering with Microsoft (NASDAQ: MSFT) to bring the tech giant's cloud-based business solutions and applications to the video game retailer's back-office operations.

 

Thursday's announcement sent GameStop's shares soaring 44% higher -- helped along by a likely short squeeze as 136% the retailer's outstanding shares were sold short -- but the deal also suggests GameStop can better cope with the industry's transition to online and digital gaming.

 

According to GameStop, the agreement will allow it to standardize its back-end and in-store solutions on Microsoft's Dynamics 365 platform, giving its employees real-time data not only on inventory, but also customer preferences and purchase history regardless of whether those purchases were made online or in-store.

 

GameStop will also deploy Microsoft Surface laptops that will give employees mobility in meeting customer needs on the sales floor, with immediate access to all the data, pricing, and insights the system will make available.

Source: https://www.msn.com/en-us/money/companies/gamestop-gets-boost-from-microsoft-partnership/ar-BB19S0bN?ocid=mmx&PC=EMMX20

 

Looks like Microsoft is throwing GameStop a serious bone here, and also using their stores as a sort of showcase area for Surface products. Not a bad move considering they closed down the physical Microsoft stores.

[Calyso]

I don't like this one bit. GameStop is a brand that really should just die out. Obviously that's my opinion, but I do think it's time. 

[Mistio]

They simply won't follow the Blockbuster route *haha*.