We haven't really seen any interesting leaks about AMDs next GPUs, who knows, maybe they will surprise us.
It's not totally unfeasible that AMD could come out with really strong RT performance. IF AMD could match or beat RT performance and offer it at a lower price, they could box Nvidia into a corner where the only way Nvidia can meaningfully pull ahead would be with DLSS3. If AMD can just match non-DLSS3 numbers for a lower price, they will be in a really good position where people will have to say, Yea Nvidia can beat AMD but only with frame generation.
I've said this already somewhere, but I really see no reason why AMD couldn't also do frame generation. We know AMDs next GPUs are going to focus a lot more on AI than previous ones, as long as they have AI headroom to generate frames, they should be able to do it too. It seems like a very simple concept that can be easily replicated so long as the GPU power is available.
On pricing, it seems the prices are slotted in an almost linear way with the with the 3000 series, minus the 4090. The two new 4080 cards are priced as if they are supposed to be a higher end to the current GPUs rather than replacement GPUs. Obviously, they are doing this because there is still 3000 series overstock. Very frustrating that they wouldn't just drop the prices of the 3000 series if they wanted these cards to cost so much more than the older ones, but perhaps the silver lining could be that price drops will be substantial once 3000 series stock clears out, though I'm not holding my breath.