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Did the Nvidia 40xx series pricing scale just go insane?


schuck6566

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I ran across an ad for the ASUS RTX4080 Noctua OC card so I figured I'd look at it and see how much it was costing.

Imagine my surprise when it's the same price as an MSI Gaming RTX 4090. And,it wasn't the only one,other 4080's were listed at 1649.99 also,and 2 were $100.00 less than the 4090.

Where is the gap between cards for price=performance? Did they just leave any increase in performance out that was worthy of noticeable price jumps?

 

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Edited by schuck6566
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There are a lot of 4080s at $1200, the cheapest one on Newegg is $1140, but for some reason there are also a bunch that are ~$1500 and there seems to be no obvious reason why. Maybe they just figure anyone who buys a 4080 is not a smart buyer so might as well charge more. 

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1 hour ago, UltraMega said:

There are a lot of 4080s at $1200, the cheapest one on Newegg is $1140, but for some reason there are also a bunch that are ~$1500 and there seems to be no obvious reason why. Maybe they just figure anyone who buys a 4080 is not a smart buyer so might as well charge more. 

I would say this is 100% the logic they are using.

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I agree with both E and Ultra. People are dumb. Some people must think that a low end 4090 is garbage, since they can't afford the extreme 4090 edition they get the top most expensive 4080.

 

 

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lol, if it cost more, it must be better? I guess a lot of people still subscribe to that train of thought. Nvidia's gonna have to realize eventually that just raising prices as the mood fits will only drive people into the arms of the competition (as long as THEY don't follow the price increase train)

Edited by schuck6566
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Dumb AIB pricing for their top OC models with the biggest coolers as if the 4080 needed them. ASUS seems to be the biggest offender.

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6 hours ago, schuck6566 said:

lol, if it cost more, it must be better? I guess a lot of people still subscribe to that train of thought. Nvidia's gonna have to realize eventually that just raising prices as the mood fits will only drive people into the arms of the competition (as long as THEY don't follow the price increase train)

Nvidia didn't raise the prices, the manufacturers did; Asus, Zotac, etc. 

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I mean Nvidia raised base MSRPs sure, but the AIB's then thought it was cool to add $200-$300 on top of that. Looking at you Strix cards.

 

Back in the day I bought a GTX 980 Strix and it was like $10 more than a base/reference model 980. Where the hell is this +$200-$300 coming from is what I want to know.

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WWW.NEWEGG.COM

Buy MSI Ventus GeForce RTX 4080 16GB GDDR6X PCI Express 4.0 Video Card RTX 4080 16GB VENTUS 3X OC with fast shipping and...

$100 Discount code is included, total price is $999.99

 

Doesn't seem so bad to me...

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The 30 and 40-series reference boards have some solid engineering in their coolers unlike previous generations. That means that there's less room for an AIB partner to build a better solution while still charging a tolerable premium for their solution over the reference model. Nvidia is basically directly competing with the AIBs now. The value proposition for an AIB isn't what it used to be, and that's presumably partly why EVGA said screw it rather than get squeezed or fleece their customers.

 

As for Asus, if there is any company in this space that is guilty of applying a brand tax to their products a la Apple, it's them. Whether it's motherboards or GPUs, Asus system components consistently deliver less for your money. I have an indifference-hate relationship with my ROG Strix AM5 motherboard and knowing what I know now, I would not consider the Micro Center bundle savings a sufficient tradeoff for having to own an Asus system component.

Edited by Snakecharmed

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37 minutes ago, Kaz said:
WWW.NEWEGG.COM

Buy MSI Ventus GeForce RTX 4080 16GB GDDR6X PCI Express 4.0 Video Card RTX 4080 16GB VENTUS 3X OC with fast shipping and...

$100 Discount code is included, total price is $999.99

 

Doesn't seem so bad to me...

Yea, no one is saying you can't get one for a normal price but the fact that the price ranges from ~$1000-~$1700 for different 4080 models is pretty whack. 

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3 hours ago, Kaz said:
WWW.NEWEGG.COM

Buy MSI Ventus GeForce RTX 4080 16GB GDDR6X PCI Express 4.0 Video Card RTX 4080 16GB VENTUS 3X OC with fast shipping and...

$100 Discount code is included, total price is $999.99

 

Doesn't seem so bad to me...

See that is the needle moving corps like Nvidia is hoping for. Consumer to say hey $1000 80-class branded cards? No problem. Its not "too bad". It's $300 more than the last gen on a lower tier chip and mem config, but its "not too bad".

 

3 hours ago, Snakecharmed said:

The 30 and 40-series reference boards have some solid engineering in their coolers unlike previous generations. That means that there's less room for an AIB partner to build a better solution while still charging a tolerable premium for their solution over the reference model. Nvidia is basically directly competing with the AIBs now. The value proposition for an AIB isn't what it used to be, and that's presumably partly why EVGA said screw it rather than get squeezed or fleece their customers.

 

As for Asus, if there is any company in this space that is guilty of applying a brand tax to their products a la Apple, it's them. Whether it's motherboards or GPUs, Asus system components consistently deliver less for your money. I have an indifference-hate relationship with my ROG Strix AM5 motherboard and knowing what I know now, I would not consider the Micro Center bundle savings a sufficient tradeoff for having to own an Asus system component.

No doubt. Nvidia's FE cards the last 2 gens are rock solid in their engineering (though may leave overclockers wanting - my 3080 Ti is very power limited vs three 8-pin models), but they are absolutely direct competing with their AIBs. AIBs are getting lower and lower margins each gen which I believe is a huge reason EVGA called it quits. Nvidia on the other hand are getting massive margins.

 

Edited by Sir Beregond

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