AMD Retreating from Enthusiast Graphics Segment with RDNA4?

[UltraMega]

23 minutes ago, Sir Beregond said:

Interesting, I'll have to keep a closer eye on 4070 Ti and below cards. I saw a big uptick in RDNA2 movement here in Denver, but it is because like you say, they are massively discounted. 30-series hasn't seen a huge discount from 2020-2021 MSRPs as far as I can see. I also noticed that the only 30-series cards that see any volume still at my store are 3050's, 3060's, 3060 Ti's. 3070 and 3070 Ti are more onesie twosie. 3080 and above have just been gone for months.

 

I don't really see RDNA3 cards moving either. Maybe once the 7800 series starts releasing, but the 7900 series has been priced completely wrong. AMD had an opportunity to sock it to Nvidia this gen, absolutely, but they chose not to. I don't know why people keep thinking AMD only doing mid-range cards is a winning formula for them. This is exactly why their market share shrunk and general consumer perception of Radeon as a brand is that it's second rate. The only reason I see AMD pulling out of the enthusiast market is because they stopped giving a crap about trying to do anything revolutionary with Radeon and are content to service 10-15% of the market. Sad really considering the turnaround they pulled on Intel with Ryzen and Epyc.

The 7900XT is going for $700 now, and the XTX is going for less than $1000. They did have bad prices at launch, but they're priced well now. 

 

People keep thinking AMD only doing mid range makes sense for AMD because: 

• AMD doesn't have a good offering for the top tier right now
• mid range is by far the largest part of the market

It's not a "winning" strategy though, no one would expect AMD to win this race anytime soon. It's a reasonable strategy given where they're at. 

 

I don't think their market share shrunk because they aren't doing a 4090 competitor, their market share shrunk because they have been consistently late to market with hardware and software features, and generally have worse offerings than Nvidia overall. I'm happy with my 7900XT and it just happened to be the price range I was looking for at the time, but at almost any other price point I probably would have gone with Nvidia. 

[Sir Beregond]

Well if mid-range is where it's at, I guess they suck at capturing that market too lingering at 15%ish market share.

[UltraMega]

45 minutes ago, Sir Beregond said:

Well if mid-range is where it's at, I guess they suck at capturing that market too lingering at 15%ish market share.

 

Given that, imagine how much worse they would do in the top tier segment.

 

 

[Slaughtahouse]

They won't take back the market in one night so whatever step they take to be more competitive and offer better value to the consumer is the right step in my view. 

 

If that includes omitting the high end / enthusiast GPUs, be my guest AMD. Hopefully they make good headway into the MCM format and that strategy allows them to be more successful in the next 3-5 years. 

[LabRat]

On 10/08/2023 at 12:33, TonyBombassolo said:

Has AMD ever released a GPU that is better than Nvidia's top end for anything other than synthetic benchmarks?

 

also lol @ them saying "We could have made one"

 

ffs

ATI had, arguably twice (or more)

9600/9800Pro and 9600/9800XT wiped the floor of all GF4 and FX 5000 cards.

x850 XT PE kicked butt, but lacked SM3.0 v. GF6800s

X1800XT(X) v. 7800GTX 256MB, X1900XT(X) vs. 7800GTX 512MB, and X1950XTX vs. 7900 GTX were all tight competition, as well.
(With the short-ran soon-superseded-by-G80 X1950XTX GDDR4 reigning undisputed king) 

AMD... I'd say the HD 7970 (Ghz Ed. / Rev B. silicon) qualifies.

 

The R9 290X 8GB w/ Water Cooling or excessive Air Cooling and a heavy OC would topple the competition. But... that's not out-of-box/apples-apples.

 

Edited August 28, 2023 by LabRat

[ozlay]

Nvidia did the same thing a few generations ago. We haven't had Nvidia's top end card for a while. So I can see AMD doing the same. And reserving their top end for ai or workstation cards.

 

However rumors hint at bigger APU's. So I don't see them making too low end of a part. I can't see them releasing another RX6400/6500 class GPU.

Edited August 28, 2023 by ozlay

[LabRat]

9 hours ago, ozlay said:

Nvidia did the same thing a few generations ago. We haven't had Nvidia's top end card for a while. So I can see AMD doing the same. And reserving their top end for ai or workstation cards.

 

However rumors hint at bigger APU's. So I don't see them making too low end of a part. I can't see them releasing another RX6400/6500 class GPU.

 

Started with Navi 12 / CDNA; been going that way since. IMO, AI/MI has drastically changed the prosumer/gamer/enthusiast market (relative) profits. It's just not 'attractive' to make 'halo tier' GPUs and sell them for $1500 or less. 

Example: My (Vega 10) MI25 used to be a $6k+ card, (x2 Navi 12) V540s were multiple-$10Ks, IIRC.