HP Buys HyperX Peripherals Business from Kingston

[GanjaSMK]

Quote

HP Inc. today announced a definitive agreement to acquire HyperX, the gaming division of Kingston Technology Company. The acquisition supports HP’s strategy to drive growth in its Personal Systems business, where gaming and peripherals are attractive segments. HyperX’s award-winning product portfolio spans a range of gaming peripherals, including headsets, keyboards, mice, mouse pads, USB microphones, and console accessories.

Source

 

Kingston keeping memory biz.

[UltraMega]

So not memory? The only thing I've ever bought that had the hyperX brand was memory. 

[GanjaSMK]

HyperX peripherals include headsets, mousepads, mice, keyboards, etc; check your local Walmart and you'll find plenty of competitively priced stuff against Razer and others.  HyperX Site

[UltraMega]

1 hour ago, GanjaSMK said:

HyperX peripherals include headsets, mousepads, mice, keyboards, etc; check your local Walmart and you'll find plenty of competitively priced stuff against Razer and others.  HyperX Site

Right, I guess just in my mind the ram part the hyperX brand is the only part of value so it seems like a weird acquisition