EK Planning To Enter The Air Cooling Market

[Andrew]

EK Waterblocks has unveiled a new air cooler design at their Computex 2020 replacement, EK Cooling Expo. The company released one image of a prototype cooler which appears to include 4 heat pipes and an EK branded fan.

 

 

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[ENTERPRISE]

Hmmm but the market is so saturated with Air Cooling products....it is not like we have lost any as of recent that requires a gap filling. Seems like an odd move to me, they really should stick to WC IMHO.

[Supercrumpet]

Interesting, I hope they bring something new and unique to the air cooler market, but there's not as much room for that these days. Otherwise yeah, I don't see much of a point. Hopefully we'll get something interesting like Phanteks entering the case market though.

[Steven]

Looks like Noctua OEM to me. exactly the same mounting mechanism.

[Andrew]

I wouldn't be surprised if it is. Buying and rebranding things isn't exactly a new thing.

[ENTERPRISE]

....again that is part of the problem, just seeing the same old products on the market. Much prefer to see something new, even if it is not great, at least someone is trying lol.