Malwarebytes: Chrome starts the countdown to the end of tracking cookies

[EHW Ai]

  Quote

Starting January 4, Google says it will select one percent of Chrome users on desktop and Android at random, and that group will get the option to use the Tracking Protection feature. The chosen users will receive a notification about it when they open Chrome.

 

The selected Chrome users can do some testing to establish the impact of blocking third-party cookies on their browsing experience. For example, when Tracking Protection is enabled, some websites may not load correctly, so users will also have the option to temporarily re-enable third-party cookies for that specific website.

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Other initiatives by Google in this direction include hiding your IP address. An IP address is the next best thing for tracking users across the internet. Although the IP address is often not limited to one system, they are very often bound to one household. Google’s IP Protection proposal wants to use proxies to hide users’ IP addresses.

 

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Source

[The Pook]

 

 

the advertising company Google wants to block cookies that aren't Google's "3rd party" cookies

 

and they're also simultaneously starting a proxy service to hide your IP from everyone except the people who run/own the proxy for privacy

 

i c u Google 

 

[ENTERPRISE]

  On 26/12/2023 at 02:06, The Pook said:

 

 

the advertising company Google wants to block cookies that aren't Google's "3rd party" cookies

 

and they're also simultaneously starting a proxy service to hide your IP from everyone except the people who run/own the proxy for privacy

 

i c u Google 

 

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Ha yeah exactly that, Google will still be tracking anything and everything they want, they are just putting a choke hold on everyone else and marketing it as them being the good guy.  It is kind of funny to think that they can get away with this being a "feature" and not have I.T community see straight through them lol.

[Barefooter]

I've been using the Brave browser for several years now and really like it.

https://brave.com/

 

Rarely use Chrome only if I have too.

Edited December 26, 2023 by Barefooter
Added link

[Snakecharmed]

If they want to be seen as the good guy, they can start by unsuckifying YouTube.

 

After Netscape Navigator Gold, I've always kind of favored non-mainstream browsers because IE was pretty much always garbage. I use Waterfox primarily with Vivaldi as my primary Chromium-based alternate and Brave as my secondary alternate.

 

I've never installed Chrome on any of my home rigs. By the time everyone jumped ship from Firefox, Chrome was already becoming bloated and Firefox started slimming down despite worsening their UI in the process.